TARGET AUDIENCE PROFILE
What Is Target Audience?
The target audience is the group of people that the product (film, music video, etc..) is aimed at. The target audience generally includes the age, gender, occupation, social grouping and media grouping of them. An example, of a target audience is how heavy metal music is aimed at males as it is aggressive music.
Audience Profile
The gender that are most likely to listen to Little Mix's songs would be females so this would be part of the target audience.
Gender
The social grouping for Little Mix's target audience would most likely be that someone who enjoys their music may have a lot of friends and fit in well at school or may also be considered popular.
Social Grouping
Little Mix's target audience would probably enjoy things like going out or spending time with their friends, going shopping or anything else a stereotypical teenage girl may do as a hobby.
Hobbies
Teenage girls or young adults would be the age target audience of Little Mix, usually around the age of 12-20.
Age
Target Audience of Little Mix
Genre
A typical person who would listen to Little Mix may also listen to other pop artists for example, Taylor Swift or Ariana Grande. They may also listen to other genres of music like R&B.
Occupation
Media Grouping
Clothing
The target audience of Little Mix would probably still be in school or college considering the age of the target audience.
The target audience for Little Mix would probably look up to or almost copy the style of her and wear similar clothes to them. This means the clothing that the target audience would wear would be fashionable and trendy, especially as they are young.
The target audience of Little Mix would probably watch TV programs that typical teenage girls watch or they may watch stuff on Netflix that is popular for example, 'Pretty Little Liars' or 'Vampire Diaries'. They may also enjoy watching specific film genres that are popular and common for teenage girls, for example rom coms or dramas.